Bing!

It’s not often that a new search engine comes along to challenge Google.  Or rather, that happens all the time, but none of them make a go of it.  Who remembers Cuil?  More specifically, who uses it?

Well there’s a new kid on the block getting some love, called Bing.  Catchy name, makes me think of turkey timers .  Bing!  Search is done.  Needs a little sound effect.  Instead of googling yourself you can bing…or perhaps bong yourself.

I thought I’d mention it because the results seem to do something better than Google.  Namely, they seem ordered around the concept of a person or organization (such as yours truly) and not just use of those words together in sequence.  There’s a difference between the person known as Shakespeare Geek, and places where people put those two words together, as in “I am a big Shakespeare geek”.

As somebody trying to build some brand, I appreciate the difference.