Is It Serendipitous If It's Not Fortuitous?

Or is it just coincidence?

Today I get email from Writer's Market, as I often do, and I notice a story about four new book publishers.  I always check those out, because in the past I've had luck getting published with new/small houses.  One of them, SynergEbooks, intrigues me for their emphasis on e-books, so I check it out.

What's highlighted on the first page?  A series of romance novels set in the fictional town of....Oberon, California.

Best I can tell there is no Shakespeare connection, other than the fact that your Shakespeare Geek happened to trip over it.