Iago reborn on Reality Television?

Reality TV Magazine: Jim Bozzini Leads On The Apprentice Martha Stewart
This is a silly thing to link to but it's funny because when I'm not posting about Shakespeare on this blog I'm posting about reality TV on my other blog. In particular this story is about Jim, the evil/crazy one on Martha Stewart's Apprentice. The producer likens him to Iago, saying Jim "seems nutty enough not to be a threat in the short term, but in the long term his calculated razor sharp mind intimidates the competition."

I don't particularly like Jim, as I've mentioned on the other blog, and want him voted off. But comparing him to possibly Shakespeare's greatest villain is a bit much.